Wrap Design - Stinker Stores

Welcome to the Stinker Stores corporate van wrap design. This was developed after wrapping my head around the existing brand strategy and working tirelessly with vendors to develop a new loyalty and rewards app. The creative strategy and direction centered around not only a new clean look, but also one that allowed for removable ad space on one side and the rear of the van. As we developed the quarterly campaigns for various deals, these could then be shown as a sort of mobile billboard for the stores. The same held true as we were about to launch the new app, and could then display marketing material for that as well.