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JAMES CAMPBELL

creative director | animator

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Campaign Strategy - Highway 21

Project Type

Creative Direction
Illustration
Print Design
Website Design

Role

Creative Direction

Company

Western Power Sports
(Highway 21)

This project involved the development of market research and data backed campaign strategy centered around hand-crafted products that were made for motorcycle enthusiasts. The focus was on high quality aesthetics and the drive to hone ones craft.

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

Highway 21 Campaign Strategy

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