Brand Strategy - HardDrive

Welcome to the HardDrive Brand Strategy process. Here you’ll find a selection of my work regarding the creative strategy and direction that I led alongside a team of amazing stockholders, shareholders, designers, videographers, and catalog specialists. Prior to creating a collection of scalable standards for the brands presence various logos, asset placement, fonts and colors were being used to convey this "Rugged, Americana" motorcycle parts brand. I saw this as an opportunity to really hone in on who the brand was and develop a consistent look and feel that could be carried across all of the various touchpoints of a B2C brand.