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Western Power Sports

Open Trail

Open Trail's goal is to create useful products that make the ATV, UTV and Side by Side ride more enjoyable. 


Creative Direction
Identity System
Graphic Design

The Problem:

The Objective:

The Solution:

Requiring visual continuity.

To build upon and modify existing brand standards.

Develop standard typography treatments and graphical elements.

The Approach:

Phase 01: Audit

Audit existing design assets.

Phase 04: Test

Test designs for scalability.

Phase 02: Research

Research market and inspiration.

Phase 05: Lead

Lead designers in development.

Phase 03: Design

Design elements and assets.

Phase 06: Deliver

Deliver assets to vendors.

In Recognition:

While auditing existing brand assets I noticed a recurring lack of embrace regarding the bold yellow that was initiated for this brand. While this may not be the choice color of just any brand, it stands out well amongst the power sports industry competitors.