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Western Power Sports

FLY Racing [New Helmet Launches]

FLY Racing is committed to developing the highest quality rider apparel and accessories for whatever sport you love. Inspired by racing, driven by adventure, and crafted for performance, FLY Racing has been working hard since 1998 to bring you the best gear in the market.

Roles:

Motion Design
3D Modeling
Animation

The Problem:

The Objective:

The Solution:

FLY Racing was looking to elevate their marketing assets with the addition of animation and visual effects.

Reviewing existing brand standards and relaying the look and feel across several animated assets.

Delivering 3D and graphical animations that repeated their strong brand.

The Approach:

Phase 01: Research

Research assets and market for familiarization and possible directions.

Phase 02: Design

Develop assets to present cross-departmentally.

Phase 03: Implement

Send assets to departments for dispersal.

Western Power Sports

FLY Racing [SMART Campaign]

For the FLY Racing SMART campaign, they developed an impact detection system that paired a smart chip helmet to work alongside an app. I was tasked with developing a 3D representation of the helmet stand for presentation to future vendors as well as various animations and motion graphics to reinforce the messaging in a variety of campaign videos.

Roles:

Motion Design
3D Modeling
Animation

Implementation

After presentation and approvals the following assets were delivered to the appropriate departments for implementation.

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