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Western Power Sports

Fire Power

Fire Power was created by stake holders with over 50 years of experience in the power sports industry, who source the highest-grade materials and value craftsmanship above all else. The entire Fire Power product line is designed and built with durability and quality in mind, providing their customers a greater value than OEM products. 


Art Direction
Graphic Design
Strategic Planning

The Problem:

The Objective:

The Solution:

FLY Racing was looking to elevate their marketing assets with the addition of animation and visual effects.

Reviewing existing brand standards and relaying the look and feel across several animated assets.

Delivering 3D and graphical animations that repeated their strong brand.

The Approach:

Phase 01: Research

Research assets and market for familiarization and possible directions.

Phase 02: Design

Develop assets to present cross-departmentally.

Phase 03: Implement

Send assets to departments for dispersal.