Western Power Sports
Open Trail
Open Trail's goal is to create useful products that make the ATV, UTV and Side by Side ride more enjoyable.
Roles:
Creative Direction
Identity System
Graphic Design
The Problem:
The Objective:
The Solution:
Requiring visual continuity.
To build upon and modify existing brand standards.
Develop standard typography treatments and graphical elements.
The Approach:
Phase 01: Audit
Audit existing design assets.
Phase 04: Test
Test designs for scalability.
Phase 02: Research
Research market and inspiration.
Phase 05: Lead
Lead designers in development.
Phase 03: Design
Design elements and assets.
Phase 06: Deliver
Deliver assets to vendors.
In Recognition:
While auditing existing brand assets I noticed a recurring lack of embrace regarding the bold yellow that was initiated for this brand. While this may not be the choice color of just any brand, it stands out well amongst the power sports industry competitors.
Testing and Documenting:
After auditing assets, we tested and documented usages that worked for a variety of applications, within a variety of media.
Windshield Campaign
With the launch of Open Trail's new windshield line I communicated with product, photography, videography, design and sales departments to build and direct both visual and written communications. These designs were then implemented across various publications and news outlets.
Winch Campaign
With the launch of Open Trail's new windshield line I communicated with product, photography, design and sales departments to build and direct both visual and written communications. These designs were then implemented across various publications and news outlets.
